Local authorities, schools, and other retailers can become a Battrecycle collection point, with free collections of their batteries to increase recycling in their area.
The free service also features an online collection point locater to enable consumers to identify their closest Battrecycle bin.
Those interest in becoming a Battrecycle collection point, have been encouraged to email hello@batterecycle.org to order bins and a media pack.
Network
The overarching goal of the scheme, according to their statement, is to enhance the visibility and accessibility of recycling collection points while “motivating the British public to integrate battery recycling into their daily routines”.
With an existing network of over 30,000 collection points spread across the UK, it is hoped Battrecycle will expanded through partnerships with additional supermarkets, retailers, local authorities, and schools.
Marketing
As part of the scheme a digital marketing campaign has been launched. Central to this campaign is the “#BigYellowBatteryBin” featuring the mascot “Battery Bob.” These easily recognisable collection points aim to encourage consumers to responsibly dispose of their used batteries.
For every recycled battery, Battrecycle will allocate funds to community projects designed to promote environmental education and enhance local access to green spaces.
Over time, Battrecycle users will have the opportunity to choose which local community project they wish to support with their recycled batteries. They can also track the progress and success stories of these projects through Battrecycle’s social media channels and website.
Schemes
Compliance schemes have funded similar schemes in the past aiming to increase battery recycling and keep the items out of residual bins.
The ‘Big Battery Hunt’ was launched in 2017 in partnership with by Duracell under Wastecare’s old compliance scheme BatteryBack. The initiative collected 2.3 million batteries in total (see letsrecycle.com story).
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