The new service – Too Good To Go Parcels – will purchase surplus items directly from brands.
Participating brands will be required to ship their products to Too Good To Go’s new packing facility in the Midlands where the app’s logistics partner, CEVA Logistics, will handle the onwards journey.
Consumers are able to purchase “Parcels” directly through the app at a reduced price, with the products typically delivered within 1-5 days.
Too Good To Go said that it hopes the new service will offer “a simple and effective channel for food brands to manage surplus food due to fluctuations in demand, packaging changes, or cosmetic standards”.
Sophie Trueman, country director at Too Good To Go UK and Ireland, said: “We are thrilled to introduce Parcels as the latest innovation in our mission to combat food waste. This new retail channel not only provides businesses with an additional way to manage their surplus inventory without any logistical burden, but it allows them to market their brand directly to our existing and hyper-engaged audience. We believe that by making it easier for everyone to participate in tackling food waste, we can make a significant impact together.”
What can be found on the Too Good To Go Parcels service?
Products found in Too Good To Go Parcels are typically ambient goods that are easy to store.
This includes coffee, tea, soft drinks, snacks, soups, sauces, spices, sweets, crisps, pasta and more. There are a range of Parcel types to suit a business’ needs – which are curated by Too Good To Go’s team using existing consumer insights.
Several brands have already agreed to partake in the new service, including Tony’s Chocolonely, Kraft Heinz, Minor Figures and Skinny Food Co.
Parcels has already been launched in other European countries including Denmark, the Netherlands, Belgium, France, Italy, Germany and Austria – where brands such as Unilever, Danone, Coca-Cola, Ferrero and Mondelēz are currently using the service.
Too Good To Go said that it plans for Parcels to be available in 50% of its countries of operation by the end of 2024.
The company added that to date over 1.4 million Parcels have already been saved, equivalent to avoiding 21.9 million kgs of CO2e emissions and saving 6.5 billion litres of water.
Jacqui Grimsey-Jones, UK and Ireland head of marketing at Tony’s Chocolonely, said: “Tony’s Chocolonely is fully aligned with Too Good To Go’s belief that the products we all enjoy should not cause the exploitation of people or planet. With our fully traceable supply chain, we’re already making an impact at the very start of the journey, and now, partnering with Too Good to Go allows us to extend this commitment, ensuring we’re doing better at every stage of our products’ life cycle.”
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