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Terex expands product line under two new brands

Environmental equipment supplier Terex has announced that its products will be sold via two distinct brands, following acquisitions of two competitor businesses.

Terec supplies equipment including screeners, trommels, shredders and chippers
Terec supplies equipment including screeners, trommels, shredders and chippers
Terex supplies equipment including screeners, trommels, shredders and chippers

The company’s environmental equipment which includes chippers, grinders, shredders, screens, waste handlers, windrow turners and stationary systems will now be sold via the Terex Ecotec and CBI, a Terex Brand, businesses.

The move comes after Terex acquired the businesses of Continental Biomass Industries (CBI), a wood processing equipment manufacturer based in New Hampshire, in April 2015 and chipper and shredder manufacturer Neuson Ecotec Environmental Technology in June 2015.

CBI’s product line includes stationary and portable horizontal grinders, drum chippers, flail debarkers, disc chippers and screens.

Neuson Ecotec products are well known in the recycling and composting industries through the TIM shredders and trommels range and Sandberger compost turners.

Terex Ecotec

The full Terex Ecotec product line includes slow and medium speed shredders, biomass chippers, horizontal grinders, trommel and recycling screens, waste handlers, and windrow turners.

Commenting on the move, Tony Devlin, director of Terex, said: “As recently as two years ago, the Terex environmental portfolio consisted simply of biomass equipment sold predominantly in North America. Through the strategic line acquisitions of Continental Biomass Industries (CBI) and Neuson Ecotec Environmental Technology, internal product development, and customer interaction, Terex now offers a broad range of environmental equipment marketed globally under two strong brands for our processing customers.”

Elaine Donaghy, marketing manager, added: “This brand strategy gives Terex two strong brands of well-known and reliable equipment to meet virtually any environmental processing need.

“Depending on the market and how to best serve the customer, we will employ a mixed sales channel strategy that includes both distributors and direct sales.”

The global Terex Ecotec organisation is headquartered in Dungannon, Northern Ireland with CBI Global headquarters in Newton, New Hampshire.

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