OPINION: As we move into 2025, the recycling and waste management industry faces a defining moment. With the introduction of new food waste legislation in England and a growing emphasis on sustainability, the year marks a turning point for businesses, policymakers and environmental advocates. The new legislation is not only a “big win” for campaigners, but a milestone in our journey towards disposing of waste sustainably. At Willshee’s, we see these changes as a challenge but also an opportunity to shape the industry’s trajectory and broader business landscape.
New food waste legislation: a game-changer for recycling
On 31 March 2025, the new food waste legislation, Simpler Recycling, will come into effect, requiring businesses to separate food waste from other waste streams, store it in dedicated bins and ensure collection by licensed carriers. As part of Defra’s plan to simplify waste management and improve recycling rates, the initiative is aiming to significantly reduce the 9.5 million tonnes of food waste that is currently sent to landfill every year.
The preference for processing food waste through anaerobic digestion – converting it into biofuel and nutrient-rich digestate – is a crucial step towards achieving a circular economy. That is why we are ready to help local companies across the East Midlands – from food manufacturers to hospitality businesses – adapt to the new legislation efficiently, ensuring compliance and embracing the opportunities it can bring to the local area.
Driving sustainability through growth
Sustainability remains a dominant theme in 2025, with consumers, investors, and regulators demanding greater environmental responsibility. Supply chain resilience, digital transformation, and data-driven decision-making are shaping strategies. However, rising energy costs and economic uncertainty will challenge businesses to stay agile and innovative. For Willshee’s, this means focusing on investing in efficient solutions and strengthening client partnerships.
To better support businesses in meeting new waste management challenges, Willshee’s expanded its operations in late 2024 through the acquisition of Stanton Recycling. The aim of this strategy was to enhance the business’ presence across Nottinghamshire and Derbyshire, adding organic waste collection to our service offering. The acquisition of the Ilkeston site, now Willshee’s fifth location, allows us to offer a broader range of recycling solutions whilst creating new jobs and strengthening its role in driving environmental change across the Midlands.
Tackling recycling challenges
The new legislation will no doubt result in some challenges and businesses must adapt quickly. Though some smaller organisations may initially struggle with compliance, we’re eager to help and to lead by example. Our modern waste management vehicle fleet and advanced waste treatment facilities position us as a key partner for organisations navigating this transition. Willshee’s is committed to providing tailored recycling solutions that ensure compliance and help our customers, whether new or existing, achieve their sustainability goals.
2025: a defining year?
We’re optimistic about the year ahead. While the challenges of Simpler Recycling are inevitable, we see it as a prime opportunity to innovate, collaborate and continue to reaffirm our commitment to sustainability. We will strengthen customer partnerships and continue to lead the way in waste management excellence, driving positive results for the environment and society.
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