The Global Plastic Treaty negotiations are taking place in Busan, South Korea in November – the final meeting of five, which Greenpeace feels makes the campaign all the more critical.
Created with “socially led” creative agency, We Are Social, the campaign is said to have taken inspiration from the Olympics via a 75-second film. It depicts global politicians running a metaphorical race, with the plastics treaty negotiation at the finish line.
The leaders face hurdles along the way, including bribery attempts and an invasion of fossil fuels. The film’s cliffhanger is a question of whether they have “done enough” to help the planet.
‘Social-first approach’
Capucine Dayen, head of global communications and engagement for Greenpeace’s plastics campaign, said: “We wanted a film that would stand out and raise awareness of the role that our global politicians play in securing a plastic free future, and We Are Social Studios’ social-first approach was perfect for this.”
Simon Richings, ECD of We Are Social, said: “The film is on the satirical side, of course – watching these men and women run in their suits is funny. But the message is less about shaming them, and more about acknowledging the pressure and hard work required to get to this crucially important plastic reduction milestone. But we want them to win!”
Subscribe for free