A truck will drive past sights including Big Ben and Tower Bridge before parking outside Greenwich Park from 2pm until 4pm. During this time, passers-by will be encouraged to take part in Fiveways’ competition for a chance to win one of two Apple iPhone 16s.
The MODS are now made from 100% recyclable aluminium and give local authorities and the private sector an opportunity to communicate with the public.
They have been shortlisted for Logistics UK’s flagship Logistics Awards 2024 for the Most Innovative Product of the Year Award.
Emma Cheesman, Fiveways’ head of development, said: “Fiveways are very excited to be launching our new-and-improved Mobile Outdoor Digital Screens and are thrilled to be shortlisted for this prestigious award.
“To celebrate, we’re running a competition whereby people visiting our truck in Greenwich on September 7 can scan the QR code displayed on the side of the vehicle and then answer a few questions. Two entrants will then be picked out of a hat to become the lucky owners of the latest iPhone.”
Specs of the MODS
Comprised of a 75-panel cabinet, the MODS can either be purchased as a capital cost or rented – and have the potential to create an extra revenue stream through the selling of advertising space on the screens.
The Essex-based company has said that the MODS also help support customers in their journey towards achieving net zero by reducing their expenditure on – and waste created by – disposable advertising such as flyers, posters, stickers, and removable graphics boards.
The new MODS can be completely recycled at the end of their eight-year life expectancy through an authorised WEEE centre – where the aluminium cabinet can begin the next chapter in its recycling journey.
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