The brand has developed a solution called “Bump” which is available as a cap or tag that shows the true longevity of food and drinks by responding to temperature changes and becoming bumpy when the food or drinks actually spoil.
The competition invited students and startups to develop and pitch innovative solutions aimed at tackling food waste over the course of a day at the Science Museum.
The judging panel included Lineage RVP Claire Walters (RVP of Lineage), Simon Millard (director of food at FareShare), Harriet Lamb (CEO of WRAP) and Alexis Eyre from the Cambridge Institute for Sustainable Leaders at Cambridge University.
London-based circularity partnership ReLondon partnered with the competition to provide insights and coaching to applicants.
Mimica will now go through to the final and have the chance to win an additional $50,000 and a place in Lineage’s incubator programme.
The final will take place virtually on 2 December 2024 and will include the winners from London, Amsterdam and San Francisco.
Looking at the whole food chain to tackle food waste
Claire Walters, RVP of Lineage, said: “At Lineage, we recognise the critical role our industry plays in addressing the food insecure and waste issue. It was an honour to serve as a judge for the UK’s inaugural Food Chain Innovation Challenge, an initiative established to champion the most promising talent and forward-thinking solutions in our field. Today’s participants exemplified our vision, presenting innovative solutions that align with Lineage’s mission to reduce food waste and drive sustainable practices.”
Harriet Lamb, CEO of WRAP added: “The quality of today’s applicants has been so inspiring. We have seen solutions that can impact every part of the food chain, from the warehouse and packaging through to AI powered tools to help farmers or the public in their home.
“Food waste is such a major issue and while it’s on all of us to make a difference, it is positive to see large organisations like Lineage actively backing solutions. While there could only be one winner, I am certain that many of the individuals and solutions we have seen today will shape the future of food including cutting food waste.”
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