Verlorim currently has 600 locations across the country aims to make recycling bike tyres and inner tubes even easier for cyclists through recycling collection points at local bike shops.
The company said that 44,000 tonnes of bicycle tyres and inner tubes are discarded by cyclists ever year.
It added that, due to limited recycling capacity, much of this waste is either sent to landfill where materials leak lead and zinc into the soil, or incineration where three tonnes of CO2 are produced per one tonne of rubber incinerated.
The programme was started in 2020 and has seen more than 150,000 tyres and 150,000 inner tubes collected for recycling.
To help them achieve their goal of doubling collection points by 2026, Velorim co-founders of Velorim Russ Taylor and Richard Lawrence are calling on cyclists to nominate their local bike shop, repairers and mechanics to join the scheme.
They said: “We know that cyclists tend to take an active approach to ecological and environmental matters and our service is there to support this ethos. We have made a steady growth since starting our business in 2020, but we know there are still many areas across the country that we’re yet to reach.
“We’re calling on bike retailers and the cycling community to embrace the service and support us in our mission to make cycling even greener. Cyclists can nominate local bike businesses to sign up to the scheme.”
To find your nearest collection point visit the Velorim website here.
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